What is Marketing?

“If the circus is coming to town and you paint a sign saying, ‘Circus is coming to Fairgrounds Sunday’, thats ADVERTISING.

If you put the sign on the back of an elephant and walk him through the town, that’s PROMOTION. If the elephant walks through the Mayor’s flower bed, that’s PUBLICITY.

If you can get the Mayor to laugh about it, that’s PUBLIC RELATIONS.

And, if you planned the whole thing, that’s MARKETING!”

-P.T. Barnum, 1871

Some things don’t change. The quote above belongs to P.T. Barnum of Ringling Brothers and Barnum & Bailey Circus in 1871 but the core message still holds true.