If you’re running an eCommerce website, you’ve probably looked at Site Seals before. These are the seals sold by Truste, McAfee, Thawte and other companies to communicate trust during an online transaction. Baymard has recently completed a study on which Site Seal is most trusted.
“If the circus is coming to town and you paint a sign saying, ‘Circus is coming to Fairgrounds Sunday’, thats ADVERTISING.
If you put the sign on the back of an elephant and walk him through the town, that’s PROMOTION. If the elephant walks through the Mayor’s flower bed, that’s PUBLICITY.
If you can get the Mayor to laugh about it, that’s PUBLIC RELATIONS.
And, if you planned the whole thing, that’s MARKETING!”
-P.T. Barnum, 1871
Some things don’t change. The quote above belongs to P.T. Barnum of Ringling Brothers and Barnum & Bailey Circus in 1871 but the core message still holds true.
A few day’s ago, LeadImpact told me I had to use my existing $190 balance or I would forfeit all my money to them (according to their Terms of Service).
Since I work hard for my money, I threw together a fast “single image” campaign to burn through the funds. 🙂 Here’s how I did it.