Have a boring plain-text Amazon book description on your Amazon or Kindle Book? Want to use HTML and Images instead to boost sales and improve your book’s presentation? Here’s how you can spruce up and make your Amazon book description (and Kindle Book Descriptions) look far better.
Amazon HTML Update on May 18, 2013
It looks like Amazon is finally allowing normal HTML in the book description per TCK Publishing. The new, approved HTML tags as of May 18th, 2013 are: “b”, “br”, “em”, “font”, “h1″, “h2″, “h3″, “h4″, “h5″, “h6″, “hr”, “i”, “li”, “ol”, “p”, “pre”, “s”, “strike”, “strong”, “sub”, “sup”, “u” and “ul”. You’ll notice they’ve removed IMG tags, so no more pictures. They likely did this because some adventurous Kindle authors were using Bit.ly to track book page views.
The rest of this post has been updated to reflect these new changes and code for your Kindle descriptions.
How to Format Your Amazon Book Description
In order to achieve this formatting, you’ll need to copy and paste the code shown below into your Amazon book descriptions in the KDP login area. Copy the whole line for each effect you want to show, but replace the RED text with your own text. Be careful, though, because a single missing tag can ruin the code and your Amazon book description. DO NOT do this through Amazon’s Author Central account. Instead, use the bookshelf in your KDP area. Also keep in mind that the code itself counts against your 4000 character book description limit.
Amazon Book Description Code for Regular and Kindle Books
Copy and paste the text below straight into the Amazon Book Descriptions. (Updated May 18th, 2013 with new allowed HTML)
PRE-FORMATTED TEXT (Looks like Courier):
<hr> (all by itself)
H1 HEADLINE (The largest font Amazon allows):
H2 HEADING (Amazon Orange):
H3, H4, H5 and H6 HEADINGS:
An Easier Way to Create Amazon Book Descriptions
If you find the above a little difficult to accomplish, there’s an easier way to create Amazon book descriptions. Recently, a reader pointed me towards a new software tool that will do it for you. Click here to learn more. I’ve personally used it with fantastic results.