Sidebar: Why Do Internet Marketers Need an SSL Certificate?
As internet marketers, we need SSL certificates for 2 major functions things.
Firstly, if you want to use a custom banners on your Clickbank or Paypal checkout pages, you’ll need to host the image on SSL servers. Amazon S3 provides this feature…and so does www.sslpic.com…but some marketers like to use their own domain. SSL allows this.
Secondly, if you’re using a shopping cart with a merchant account, then you’ll need SSL on your website to keep information secure in the cart and during transit. Login Frequency Marketing, Digital Access Pass, Wishlist Member and other self-hosted shopping carts all need an SSL certificate to process payments via Authorize.net. If you only use Paypal, don’t worry about it. I use Nanacast, so all processing takes place on their servers, not mine.
In the world of SSL certificates, the names Verisign, GeoTrust and Comodo probably come to mind. Unfortunately, their prices are quite high.
So I’ve relied on GoDaddy for the better part of 3 years. Their prices were quite low compared to the big dogs and their certificates authenticated perfectly.
Here’s the GoDaddy Pricing for the Past 3 Years…
- 2009: $29.99 per year for Standard SSL
- 2010: $24.99 per year for Standard SSL
- 2011: $69.99 per year for Standard SSL
Huh, what? They increased the price from $24.99 to $69.99 in one year? Yes, they did. It may not seem like a lot, but remember, people with many SSL enabled domains names will take a bigger hit.
GoDaddy SSL Certificate Discounts
Luckily, I have a solution for you. If you jump on Google and search for “ssl certificate”, you should find a lower price of $12.99 per year being advertised. Here’s a direct link to save them some PPC costs. I don’t know how long this will last, so lock in the extra years asap. By the way, that competitor isn’t looking too bad, either. After all, SSL Certificates are pretty cut and dry. You’re not really paying for anything extra…just a “name” to secure it. In the end, all that matters is that HTTPS works properly in all browsers and nothing else.